Karachi — The International Cricket Council has unveiled a new visual identity for the 2017 men’s and women’s Champions Trophy matches, which will see the renowned tournament return after a six-year absence.
The new identity, which was unveiled in a promotional video, features a new atypical typographic logo and design elements inspired by cricket’s unique language and culture, according to the ICC.
The movie also features the ICC Champions Trophy 2025 logo from Pakistan. “The newly created visual identity is a digital-first vibrant expression, deliberately challenging the status quo, with an unconventional typographic logo which sets the tone for the look – bold and loud, confident and fun,” according to an ICC press release.
It has been created to be nimble, distinctive, and expressive, and it is inspired by cricket’s vocabulary; from the unique and fundamental phrases that characterise the game, to the yells when a wicket falls, to the names of each superstar that appear on the back of their kit.
Both verbal and written language are essential components of the sport, which is commemorated through the brand,” the statement continued. It also includes Pakistan’s unique truck art, which celebrates the country’s cultural heritage as it prepares to host the men’s event in 2025.
The men’s ICC Champions Trophy will be held in Pakistan next year, marking the first iteration since 2017. Sri Lanka will host the inaugural T20 women’s Champions Trophy in 2026.
The event occurred as the apex cricketing body faced a ‘catch-22’ position after the Pakistan Cricket Board (PCB) requested reasons for the Board of Control for Cricket in India’s (BCCI) rejection to deploy its team to the host country.
According to sources, if India refuses to send its cricket team to Pakistan, and the ICC accepts this denial, the PCB will officially refuse to play any matches against India during the Champions Trophy under any circumstances.
Meanwhile, contrary to suggestions in the Indian media that the ICC may relocate the event outside of Pakistan, officials stated there is no such development.
